Tiffany Gordwin

You know how critical it is to attract and keep good candidates, especially in times of fierce competition for talent. Yet, studies continue to show that as many as 40-50% of new employees leave within the first three months. Many of those new hires cite a poor onboarding experience as the reason. A welcome letter may appear to only be a small part of that onboarding program, but it plays a critical part in the overall process. And standard welcome letters are a thing of the past — candidates and new hires in today’s recruiting process expect to feel welcomed, and even celebrated, before they even start work. Let’s explore what a welcome letter is, why it’s important, and what to include to write a winning letter for your new employees. You’ll find a welcome letter template at the end of the article.